Creative thinker.

Communication assistant with two years of experience producing high quality multimedia content and creating communication materials.
Very much oriented towards the international environment.

WHAT I DO

Editorial

Institutional, web (SEO) or marketing copywriting and creation of multiple printed materials

DIGITAL MARKETING

Data analysis and creation of SMO, SEA, and email campaigns

DESIGN

Synthesizing information in visual formats

Kiara Mckay
WORK EXPERIENCE

– Created monthly email newsletters that were sent out to more than 100+ members
– Created and published content on the WCC website, including articles, infographics and videos that were viewed over 150+ times
Curated content and copies for 5 social media channels including Linkedin, Twitter, and Youtube assessing customer response to create targeted messaging
Created news and events content and maintained more than 15+ webpage layouts single-handedly for WCC’s website, including maintaining the news and events sections all week long
Designed, edited, and maintained an editorial calendar in addition to producing 20+ textual and graphic creative pieces monthly for WCC’s social media channels including a call to action (CTA), social media stories and video content
Designed two political brochures that were endorsed by former heads of state/ministers, and managing the changes of the brochures in InDesign

– Produced market analysis providing in-depth analysis of current market trends
– Assisted in market validation research through the management of a digital survey of 100+ participants
– Managed an inventory migration of the company database on a Product Information System database (PIM) of over 1250+ products while also assisting the team of 3 product owners
– Coordinated with creative, translation agencies and in-house communications managers to create the yearly marketing brochure
– Performed routine clerical tasks such as; filing, answering phones, typing, copying, and open and sort incoming mail, and prepare outgoing mail and materials.

– Production of brochures, direct coordination with authors, customers and other publishers
– Responsible for proofreading and editing multiple book projects
– Performed routine clerical tasks such as; filing, answering phones, typing, copying, and open and sort incoming mail, and prepare outgoing mail and materials.

VOLUNTEERING

– Layout of the French version of SangSaeng magazine n°58 using InDesign software
– Compliance with the magazine’s graphic charter and editorial line
– Coordination with the Regional Office for West Africa to make adjustments based on UNESCO and APCEIU comments

– Key messaging creation for multi-channel delivery
– Creation of digital cards to highlight the impact of UNESCO’s and Regional Office for West Africa’s work
– Compliance with the report’s visual identity and editorial line

EDUCATIONAL BACKGROUND

ESM – Genève – 09/20 – 04/21
Digital project management, Community management, SEO, SEM, Google Ads, e-commerce, webdesign

Université de Toulouse Jean Jaurès – 2018-2020
Thesis: Digital controversies in the youth publishing sector

Université de Toulouse Jean Jaurès – 2014-2017

LANGUAGES

FRENCH (MOTHER TONGUE)
ENGLISH (C1)
SPANISH (C1)

HOBBIES

HARD SKILLS

IT SKILLS
WordPress, Woocommerce, Google Analytics, Ms Office, Trello

SOCIAL MEDIA TOOLS
Tweetdeck, Hootsuite, Social Media (Facebook, Twitter, LinkedIn, Instagram, TikTok)

INDESIGN
PHOTOSHOP
ILLUSTRATOR

Recommendation Letter n°1

World Meteorological Organization

NICOLAS FRANKE
Coordinator and Programme Officer

Recommendation Letter n°2

World Meteorological Organization

SULAGNA MISHRA
Scientific Officer

Recommendation Letter n°3

Caran d’Ache

ALINE HATCH
Product Owner – Colour

Gallery

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